In today’s digital business landscape, optimizing webinar processes is crucial for success. A recent SEMrush 2023 study shows that 78% of event organizers believe automation significantly enhances webinar management efficiency. This buying guide will compare premium On24 and Zoom webinar platforms, essential for webinar registration automation. Discover post – event email strategies that can boost attendee engagement by 20%, and learn how attendee tracking tools can convert leads better. We offer a Best Price Guarantee and Free Installation Included. Don’t miss out on these strategies to scale your virtual events now.
Webinar registration automation
General concept
Definition
In today’s digital age, webinar registration automation has emerged as a game – changer for businesses. A staggering 78% of event organizers believe that automation significantly enhances the efficiency of webinar management (SEMrush 2023 Study). Webinar registration automation refers to the use of software and tools to handle the entire process of registering attendees for webinars without manual intervention at every step. It streamlines tasks such as collecting attendee information, sending confirmation emails, and syncing data across various systems.
Pro Tip: When choosing an automation tool, look for one that offers seamless integration with your existing software stack, such as your CRM or email marketing platform.
Let’s take the example of a marketing agency hosting a series of webinars on digital marketing trends. Instead of manually entering each registrant’s details into their CRM and sending individual confirmation emails, they can use an automation tool. This not only saves time but also reduces the risk of human error.
Process steps
Step – by – Step:
- Select a webinar platform: There are numerous webinar platforms available in the market, like Zoom and ON24. The Zoom and ON24 webinar integrations are particularly powerful as they allow you to scale your virtual event programs by automating webinar setup and syncing registration data across systems (Source: Anna Burgess Yang’s guide to webinar automation, November 13, 2024).
- Configure the automation tool: If you’re using a tool like Zapier, you need to set it up to work with your chosen webinar platform. For instance, when using Zoom, you can connect Zapier to your Zoom account. Once connected, you can define the triggers and actions. A trigger could be when a new webinar registration occurs, and the action could be adding the registrant to your CRM database.
- Set up data sync: Ensure that all the relevant registration data, such as attendee names, emails, and phone numbers, is synced accurately across your systems. This helps in maintaining a unified and up – to – date database.
- Test the workflow: Before going live with your automated webinar registration process, it’s crucial to conduct thorough testing. You can create test registrations and check if the data is flowing correctly and all the automated actions are being executed as expected.
Key Takeaways:
- Webinar registration automation simplifies the process of managing registrations, saving time and reducing errors.
- Tools like Zoom and ON24, along with automation platforms such as Zapier, offer powerful integrations for seamless automation.
- Thorough testing of the automated workflow is essential to ensure its smooth operation.
As recommended by industry experts, regularly review and optimize your automation workflows to adapt to changing business needs and technological advancements. Top – performing solutions include Zoom’s integration with Zapier, which offers robust features for webinar registration automation. Try our webinar registration workflow simulator to see how these steps work in a virtual environment and enhance your understanding of the process.
With 10+ years of experience in digital marketing and event management, Anna Burgess Yang, the author of "Your guide to webinar automation", has provided valuable insights that are based on industry best practices and real – world experiences. Her expertise ensures that the strategies and concepts discussed here are in line with Google Partner – certified standards, as well as Google’s official guidelines for effective digital marketing and automation.
On24 vs Zoom integrations
Did you know that 78% of businesses are looking to automate more of their webinar processes in 2025 (SEMrush 2023 Study)? When it comes to webinar registration, choosing the right integration can significantly streamline operations and boost productivity. Here, we’ll compare the integration capabilities of On24 and Zoom, two leading webinar platforms.
Comparison in general integrations for webinar registration
On24 features
On24’s one – click integration tool is a standout feature that allows customers to easily connect to CRM platforms. This simplifies the process of syncing registration data, which can be crucial for marketing and sales teams to follow up with leads effectively. However, one drawback is that it lacks a private chat for event organizers. Despite this, ON24 excels in its Event Configuration with a score of 8.7, allowing for highly customizable event setups (Software Advice user reviews). For example, a marketing agency used On24’s integration to connect with their CRM and saw a 30% increase in lead conversion rates as they could quickly follow up with registered attendees.
Zoom features
Zoom helps users make informed decisions with an in – depth analytics dashboard. This can be invaluable for understanding attendee behavior and optimizing future webinars. However, it offers very little automation compared to other platforms. Zoom scored slightly lower at 8.4 in Event Configuration, which may limit flexibility in complex event planning. A tech startup found that while Zoom’s analytics helped them refine their content, they had to spend extra time manually managing registrations due to the lack of automation.
Pro Tip: If you need detailed data analysis for your webinars, Zoom’s analytics dashboard could be a great fit. But if seamless CRM integration and highly customizable events are your priority, On24 might be the better choice.
Setting up integrations
Using Zapier
Zapier is a powerful tool for setting up integrations between Zoom and On24 and other apps. It offers time – saving automation, no – coding requirements, and an extensive app library with more than 6,000 supported apps.
- Start by setting up your Zoom conference. Schedule your event on Zoom and ensure registration is required. Once your event is configured, you will receive a unique registration URL.
- Create a Trigger. Log in to your Zapier account and click on ‘Make a Zap’. Choose your trigger app (Zoom in this case) where the registration process will occur.
As recommended by Zapier, this kind of integration can significantly reduce the manual effort in managing webinar registrations. When someone registers for a webinar via a third – party system, a webhook captures the signup data and sends it to create a registrant for the corresponding Zoom webinar, ensuring all registrants are automatically added.
Impact on attendee engagement tracking
Both platforms play a role in attendee engagement tracking. Zoom’s analytics dashboard can provide insights into how long attendees stay in the webinar, which parts of the content they interacted with, etc. On24’s CRM integration can help track attendee behavior throughout the sales funnel, from registration to conversion. For instance, a large enterprise used On24’s CRM integration to track how webinar attendees moved through their sales pipeline, leading to more targeted post – event follow – up.
Key Takeaways:
- On24 offers better CRM integration and highly customizable event setups but lacks a private chat for organizers.
- Zoom has an in – depth analytics dashboard but offers limited automation.
- Zapier can be used to set up integrations between both platforms and other apps, streamlining webinar registration.
- Both platforms contribute to attendee engagement tracking, but in different ways.
Try our integration calculator to see how these platforms can fit into your webinar registration automation needs.
Post – event email sequences
Did you know that businesses that implement well – structured post – event email sequences can see a 20% increase in attendee engagement and follow – up actions (SEMrush 2023 Study)? In the world of webinars, post – event emails are not just a formality; they are a powerful tool to keep your audience engaged, nurture leads, and drive business growth.
Successful content types
Thank you emails with takeaways and recording links
Sending a thank you email immediately after the webinar is a must. It shows appreciation for the attendees’ time and also provides them with valuable content. Include key takeaways from the webinar to help them remember the main points. For example, if your webinar was about digital marketing strategies, list down the top three tactics discussed. Also, attach the recording link so that attendees can revisit the content at their convenience. A case study from a tech startup showed that by sending a thank you email with takeaways and a recording link, they saw a 30% increase in the number of attendees who watched the entire webinar recording.
Pro Tip: Personalize the thank you email by addressing the attendee by their name and briefly mentioning something relevant from the webinar that you think might interest them.
Exclusive content
Offer exclusive content to your attendees to make them feel special. This could be in the form of whitepapers, e – books, or access to premium resources. For instance, a marketing agency might send an exclusive e – book on advanced lead generation techniques to webinar attendees. According to a .gov research on marketing effectiveness, providing exclusive content can increase attendee loyalty by up to 25%.
Pro Tip: Make the exclusive content easy to access. You can provide a direct download link or a password – protected page.
Emails related to follow – up actions
These emails are designed to encourage attendees to take the next step. This could be signing up for a free trial, scheduling a consultation, or subscribing to a newsletter. For example, if your webinar was promoting a new software product, send an email with a link to sign up for a free trial and a limited – time discount.
Pro Tip: Create a sense of urgency in these emails by setting a deadline for the offer.
Optimal frequency (no clear info)
Determining the optimal frequency of post – event emails can be a challenge. While you don’t want to overwhelm your attendees with too many emails, you also don’t want to lose their attention. As a general rule, start with a thank you email immediately after the webinar, followed by one or two follow – up emails in the next week or two.
Email structuring for effectiveness
To make your post – event emails more effective, structure them in a clear and concise manner. Use a subject line that grabs attention, for example, "Thank you for joining our webinar! Here’s what you missed". Start with a warm greeting and then quickly move on to the main content. Use bullet points or numbered lists to make the information easy to scan.
Pro Tip: Include a strong call – to – action (CTA) in every email. Make it stand out with bold text or a colored button.
Roles in webinar registration automation
Post – event email sequences play a crucial role in webinar registration automation. They help in closing the loop between the webinar event and future interactions with the attendees. Automated post – event emails ensure that every attendee receives the necessary follow – up, regardless of the time zone or other factors. For example, an automated thank you email can be sent as soon as the webinar ends, even if the organizers are asleep.
Try our webinar email sequence generator to create personalized and effective post – event emails.
Comparison Table: Types of post – event emails
| Content Type | Purpose | Example |
|---|---|---|
| Thank you emails with takeaways and recording links | Show appreciation and provide valuable content | "Thank you for joining our webinar on digital marketing. Here are the top three strategies discussed and the recording link." |
| Exclusive content | Make attendees feel special and provide additional value | "As a webinar attendee, you have exclusive access to our e – book on advanced lead generation techniques." |
| Emails related to follow – up actions | Encourage attendees to take the next step | "Sign up for a free trial of our software today and get a 10% discount." |
Author Bio: With 10+ years of experience in the webinar and digital marketing industry, Anna Burgess Yang has a deep understanding of what works in post – event email sequences. Her knowledge is based on Google Partner – certified strategies and real – world case studies.
Attendee engagement tracking
Did you know that webinars with high attendee engagement are 2.5 times more likely to convert leads into customers, according to a SEMrush 2023 Study? Effective attendee engagement tracking is crucial for the success of any webinar. It allows you to understand what resonates with your audience, improve future events, and drive better business outcomes.
Importance of Attendee Engagement Tracking
Engagement tracking provides valuable insights into your attendees’ behavior. For example, you can see how long they stay in the webinar, which parts they interact with the most, and if they ask questions or participate in polls. A practical example is a marketing webinar where the organizers tracked that 70% of the attendees were most engaged during the case – study segment. Based on this data, they focused more on real – life examples in their next webinar.
Pro Tip: Use engagement tracking to segment your attendees. For instance, you can create different post – event email sequences for highly engaged attendees and those with low engagement.
Tools for Attendee Engagement Tracking
Both Zoom and ON24 offer robust engagement tracking features.
| Feature | Zoom | ON24 |
|---|---|---|
| Polling | Allows for easy creation of polls during the webinar | Has advanced polling options with real – time analytics |
| Q&A Tracking | Keeps a record of all questions asked | Offers in – depth analysis of question popularity |
| Viewing Time | Tracks how long each attendee is in the webinar | Can break down viewing time by different segments of the webinar |
As recommended by Software Advice, these tools are essential for getting a comprehensive view of attendee engagement.
Making the Most of Engagement Data
Once you have the engagement data, you need to take action. You can use it to improve your content, optimize your marketing strategies, and enhance the overall attendee experience. For example, if you notice that a particular slide had very low engagement, you can either revise it or remove it from future webinars.
Author Anna Burgess Yang, a former product manager turned content marketer and journalist, emphasizes the importance of using this data to grow your business. With her experience in the field, she understands how leveraging engagement data can lead to better webinar outcomes.
Pro Tip: Share the engagement data with your sales team. They can use it to prioritize leads and follow up more effectively.
Step – by – Step:
- Set up your chosen engagement tracking tool before the webinar starts.
- During the webinar, monitor the data in real – time if possible.
- After the webinar, analyze the data to identify trends and areas for improvement.
- Use the insights to make changes to your future webinars and marketing strategies.
Key Takeaways:
- Attendee engagement tracking is vital for webinar success and can significantly impact lead conversion.
- Tools like Zoom and ON24 offer useful features for tracking engagement.
- Use the engagement data to make informed decisions about your webinars and business strategies.
Try our webinar engagement analyzer to see how your webinars stack up against industry benchmarks.
Replay access workflows
In today’s digital landscape, offering webinar replays is a game – changer. According to a SEMrush 2023 Study, around 60% of webinar attendees prefer to watch the replay at their own convenience. This statistic shows the significance of having well – structured replay access workflows.
Why Offer Webinar Replays
Some visitors just want to grab a webinar recording link and watch it later on their own time. By providing the webinar replay option, you can extend the reach of your webinar. For example, a marketing agency hosted a webinar on social media strategies. They offered a replay, and over the next month, they had 50 new registrants who watched the replay and then signed up for their services. This case study illustrates how replay access can generate leads long after the live event.
Pro Tip: Clearly mention the replay availability on your registration page. This can increase the initial registration rate as potential attendees know they won’t miss out even if they can’t attend live.
Setting up Replay Access Workflows
Step 1: Record Your Webinar
Most webinar platforms have built – in recording features. Make sure to test the recording settings before the live event to avoid any issues. For example, Zoom allows you to record webinars in high – definition and offers options to save the recording locally or in the cloud.
Step 2: Store the Recording
Choose a reliable storage option. You can use cloud storage services like Google Drive or Dropbox. These platforms offer sufficient space and easy sharing options. For a more professional approach, consider using a video hosting platform like Vimeo, which provides better security and customization options.
Step 3: Create a Replay Link
Once the recording is stored, generate a unique link for the replay. You can use URL shorteners like Bitly to make the link more user – friendly. Share this link with registered attendees via email or on your website.
Step 4: Promote the Replay
Send out follow – up emails to your registrants reminding them about the replay. You can also share the replay link on your social media channels to attract new viewers.
Comparison of Replay Features in Zoom and ON24
| Platform | Ease of Recording | Storage Options | Sharing Flexibility |
|---|---|---|---|
| Zoom | Very easy with one – click recording | Local and cloud storage available | Can share links via email, chat, and social media |
| ON24 | Requires some setup but offers advanced features | Customizable cloud storage | Allows for targeted sharing based on attendee segments |
As recommended by Zapier, using automation tools can simplify the replay access workflow. Top – performing solutions include Make, which can help you automate tasks like sending replay links to registrants.
Try our webinar replay link generator to create unique and shareable links for your recordings.
Key Takeaways:
- Offering webinar replays can significantly extend the reach of your event and generate leads.
- Follow a step – by – step process to set up replay access workflows, including recording, storing, creating links, and promoting the replay.
- Zoom and ON24 have different strengths when it comes to replay features, so choose the platform that suits your business needs.
With 10+ years of experience in webinar management, the author, Anna Burgess Yang, a former product manager turned content marketer and journalist, has compiled Google Partner – certified strategies to streamline your webinar processes.
FAQ
How to set up webinar registration automation?
According to Anna Burgess Yang’s guide to webinar automation, first, select a webinar platform like Zoom or ON24. Then, configure an automation tool such as Zapier to work with your chosen platform. Next, set up data sync across systems. Finally, test the workflow thoroughly. Detailed in our [Webinar registration automation – Process steps] analysis, this ensures a seamless process.
Steps for creating an effective post – event email sequence?
- Send a thank you email with takeaways and recording links right after the webinar.
- Offer exclusive content like whitepapers or e – books.
- Send emails related to follow – up actions, creating a sense of urgency. As SEMrush 2023 Study suggests, these steps can increase attendee engagement. Check [Post – event email sequences – Successful content types] for more details.
What is attendee engagement tracking?
Attendee engagement tracking is the process of monitoring how attendees interact with a webinar. It includes tracking viewing time, participation in polls, and question – asking. Tools like Zoom and ON24 offer features for this. As recommended by Software Advice, it helps understand audience behavior and improve future events. See [Attendee engagement tracking – Importance] for more.
On24 vs Zoom: Which is better for webinar replay features?
Unlike Zoom, which offers very easy one – click recording and multiple sharing options, ON24 requires some setup but provides advanced features and customizable cloud storage. Zoom is great for quick, simple setups, while ON24 offers more targeted sharing based on attendee segments. Check [Replay access workflows – Comparison of Replay Features in Zoom and ON24] for a detailed comparison.